The reigning Miss Great Britain, Zara Holland, has been stripped of her title after having sex on ITV2 reality show Love Island.
Beauty
pageant organisers said they had “no problem with sex” but said they
could not condone Holland’s relationship with 24-year-old scaffolder
Alex Bowen.
Wednesday’s
episode of the show, watched by around a million viewers, featured the
two in bed together and what one insider described as a “look of
delight” on Bowen’s face.
Although
no explicit scenes were shown, it was readily apparent what had
happened from comments that were featured in the following night’s
programme.
Love
Island presenter Caroline Flack criticised the decision, saying Holland
was a “very sweet girl. What even is Miss GB? Are we living in the dark
ages?”
In a statement, Miss Great Britain organisers said they had taken the decision with “deep regret”.
“We
pride ourselves on promoting the positivity of pageants in modern
society and this includes the promotion of a strong, positive female
role model in our winners,” they said.
“The
feedback we have received from pageant insiders and members of the
general public is such that we cannot promote Zara as a positive role
model moving forward.
“We
wholly understand that everyone makes mistakes, but Zara, as an
ambassador for Miss Great Britain, simply did not uphold the
responsibility expected of the title.”
A spokesman for the programme said Holland had been informed about the decision and had chosen to stay on the show.
The
current series of Love Island, which first aired on ITV in 2005, has
featured a penis moulding contest and a “girl on girl sock wrestling
championship” in a paddling pool of jelly.
The now
former Miss GB told fellow contestants on Thursday she regretted her
decision to sleep with Bowen, the former boyfriend of Loose Women star
Vicky Pattison, the winner of I’m a Celebrity in 2015.
She told the cameras: “You know when you’re in the moment and it just happens. That’s really not like me at all. Why couldn’t we have just gone to sleep?”
Around 70 cameras follow the contestants’ every move, with a reputed 1,000 condoms placed strategically around the villa.
Contestants
face a “race against time” to couple up, with anyone who stays single
in danger of being eliminated from the show and missing out on the
£50,000 cash prize.
New features on the show this year include an outdoor gym and a redesigned hideaway for couples’ “one-on-one action”.
Presenter
Flack said the sex on the show sometimes made her cringe. “I had to
have my fingers in my ears for certain parts,” she said, before the
current series’ transmission.
“I could watch it, no problem, but I preferred watching it to listening to it. I don’t like hearing those noises!”
Holland will be replaced by runner-up Deone Robertson, who had been crowned Miss North Lanarkshire.
The
organisation said they would meet Holland on her return to the UK from
the house in Majorca “to fully explain our decision and will wish her
the very best going forward”.
TheGuardian reportage.
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